Regular chicken

Regular chicken

Regular chicken meat has received excellent scores for food safety,
affordability and ecological sustainability.

Environmental friendliness

Regular chicken is especially suited to converting efficient feed into high-quality protein. A chicken requires an average of 1.6 kilos of feed for 1.0 kilos of growth. Since the feed conversion rate is so high, chicken meat has the lowest CO2 footprint of all types of meat.


The efficient production method for poultry meat limits the amount of agricultural land needed for food production. Regular chicken is not only produced in a responsible manner for our living environment, but is also an important food safety factor for the growing world population.

Animal and human health

Regular chicken has less of an impact on animal and human health because the chickens are kept indoors. Not only does this lower the risk of avian flu, but also reduces the chance of people becoming contaminated with, for example, Campylobacter. Ammonia emissions are also lower than with alternative husbandry systems.

Entire process subject to strict requirements

The maximum utilisation rate with regular chickens is 42 kg/m². If a poultry farmer does not meet the strict requirements, a lower utilisation rate is mandatory. Poultry meat producers must comply with an ‘integral chain management’ requirement for the entire process, from the breeding and hatchery stages to poultry farming, slaughtering and packaging. All steps must comply with strict integral chain management standards.

Good Brood Chicken

The Good Brood Chicken grows slowly and considerable attention is devoted to its living environment.

Free-range Chicken

The Extensive Housing Chicken with covered run has been awarded one ‘Better Life’ star. This chicken is a sustainable choice.

Organic Chicken

Organic chickens eat only organic feed and have access to outdoor space and fresh air.


“Working towards growth, each and every day”

You have farmers and you have entrepreneurs. According to the De Haan family, their broiler chicken farm places them in the latter group. Every day, they work towards optimal broiler quality and taking steps towards a stable future.

Read the entire interview