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Goed Nest Kip (Good Brood Chicken) new name for Kip van Morgen

Plukon has renamed the ‘Kip van Morgen’ (Chicken of Tomorrow) concept. It is now known as the ‘Goed Nest Chicken’ (Good Brood Chicken). And a new name deserves a new logo. The concept was developed a year ago and there are no further changes. The new name refers to the original slogan of the Plukon brand Friki: “Chicken from a good brood.”

Slow-growing breed

The Good Brood Chicken is a new slow-growing breed. This chicken lives longer and has more space than regular chickens, but is still affordable for consumers. Sales of the Good Brood Chicken continue to grow.