Responsibility

Responsibility

As one of Europe’s leading food companies, we feel that we share responsibility for consumer eating habits. We aim to contribute to a healthy, varied and safe menu with our products. We also feel a sense of responsibility towards the environment, animals and people.

Proactive in the food debate

That realisation is deeply rooted in all aspects of our organisation and underlies the importance of sharing developments in the form of education and otherwise. We also feel it is our responsibility to take a proactive stance in the food debate.

More animal-friendly chicken from Plukon

The success of more animal-friendly chicken

Every week, Plukon produces more than 500,000 chickens farmed in a more animal-friendly manner

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